报告时间：5月19日19:00-20:30

报告地点：Zoom会议 （会议号893 7306 6263，密码1234）

报告题目：How Incumbents Beat Disruption? Evidence from Hotel Responses to Home Sharing

报告摘要

As the sharing economy continues to disrupt incumbent services, whether and how incumbents respond to the competition remains largely unknown. We investigate how incumbents can utilize management responses – a managerial intervention to guest reviews - to exploit performance improvement opportunities in guest reviews and sustain competitive advantage facing increased competition from home sharing. Our method integrates quasi-experiments, topic modelling, and deep learning techniques to not only estimate the impact of home sharing but also unveil the performance improvement mechanism. The findings reveal distinctive management response strategies across hotel price segments after home sharing’s entry, which lead to divergent performance outcomes in guest satisfaction and sales. Regardless of their price segments, any hotel that responds more actively to guest reviews demonstrates improved guest satisfaction in service areas where home sharing leads (e.g., check-in/out, cleanliness, sightseeing opportunity, and room conditions) and achieves higher sales. In contrast, hotels that respond less to guest reviews appear to lose guest satisfaction and sales to not only home sharing but also peer hotel cohorts that respond more. Our study contributes to the literature on the intersection of service operations and technology and provides timely implications that can inform incumbents’ response strategies to disruptions in the ever-changing business world.

报告人简介

刘建伟，大连理工大学经济管理学院副教授。2019年10月至2022年6月担任哈尔滨工业大学计算机科学与技术学院助理研究员。2019年博士毕业于开元电竞管理科学与工程学科。博士期间曾在美国亚利桑那大学管理信息系统系进行联合培养，香港理工大学酒店与旅游管理学院访学各一年。长期从事大数据管理与决策研究，主要研究方向包括平台经济、金融科技、电子健康等。曾在Production and Operations Management、International Journal of Production Economics、Tourism Management、International Journal of Hospitality Management等主流学术期刊发表多篇学术论文。主持国家自然科学基金青年项目和教育部人文社会科学基金青年项目各1项。